Winner – Landy’s Best Mobile Search Marketing Initiative

Back Azimuth (now Bisan Digital) and Absolut Vodka’s Growth Hacking teams have been shortlisted for the Best Mobile Search category for the second year in a row for a Landy Award.

This year, we won the Best Mobile Search Marketing category due to an even more robust case study on mining data to understand the interests of mobile searchers and a significant increase in performance.

The judges complimented our ability to increase SERP Shelf Space in mobile using AMP, Mobile Recipe Cards, and multiple family site rankings. This win would not have been possible without the collaborative efforts of the DevOps, creative and Search team, encouraged and supported by management.