Geo-Targeting & IP Detection Audits
Ensure users and search engines reach the correct version of your site—every time.
When users land on the wrong version of your website—or worse, search engines are redirected to a version they shouldn’t see—your global SEO, user experience, and conversion rates all suffer. Our Geo-Targeting and IP Audit service helps international websites validate their targeting logic, correct routing errors, and ensure search engines can properly crawl and index their regional content.
We start by mapping your market-to-website assignments and validating that users and crawlers are being served the correct experiences. From there, we identify weaknesses in IP detection, redirect logic, and configuration gaps that may silently undermine your international presence.
An IP detection and geo-targeting audit is essential for any multinational website seeking to deliver a seamless, location-relevant experience to its global users. Invest in a geo-targeting audit to strengthen your site’s global performance, delight customers worldwide, and drive measurable growth.
01
Market & Site Assignment Validation
Are your markets mapped to the right websites?
Many multinational websites grow organically, often resulting in inconsistent or conflicting market-to-site assignments. We thoroughly review your current domain, subdomain, and URL structure against your actual business footprint.
This audit reveals gaps, overlaps, or misalignments between your intended geo-targeting strategy and your actual execution, ensuring that each market matches the correct experience.
02
IP Detection & Redirect Logic Review
Fix faulty redirects that frustrate users—and confuse search engines.
We audit your IP-based detection rules to ensure that users are correctly routed to the most relevant local version of your site. Importantly, we test how search engines interact with your redirects, identifying cases where bots may be improperly redirected or blocked from indexing key content.
Our approach balances user experience with search engine accessibility to avoid SEO penalties and user drop-off.
Exceptional service! This company goes above and beyond to meet their customers’ needs.
Enterprise Hreflang Audit Client
03
Search Engine Accessibility & Crawling Validation
Using bot simulations, search console diagnostics, and manual testing, we verify that your geo-targeting setup doesn’t unintentionally block or mislead search engine crawlers. We check for improper 302/301 responses, location-based content gating, or cloaking that could prevent your regional pages from being properly indexed and ranked. This ensures full visibility across all your targeted markets
04
Governance & Ongoing Compliance Support
Geo-targeting is not “set it and forget it.”
As sites evolve, IP ranges shift, and search engine guidance changes, we help you stay ahead. We define governance procedures to monitor for drift in your geo-targeting logic, provide documentation for internal and external stakeholders, and create automated checks where possible. This enables long-term accuracy, reduces dependency on tribal knowledge, and improves performance across regions.
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