User Focused Marketing

The concept of PLP Monitoring or Preferred Landing Monitoring ensures that the page created and optimized to convert the best for a specific query, audience, market, or campaign is the highest page ranking. I developed this concept and applied it to the rank reporting scorecards for HP to overcome the problem of the many duplicate pages created […]

Are you the Authority of Your Topic Cluster? I have presented this concept several times at search marketing conferences over the past 20 years to understand the consumer’s voice, enabling clients to create significant new opportunities to capture missed opportunities. In this installment of “What is old is now new,” there is a lot of