I recently posted that I did not beleive Google was going to replace hreflang with AI as many International SEOs were suggesting. As part of my reasoning was the statement that neither Google nor multinational websites have enough incentives to solve the problem. Despite tremendous advances in artificial intelligence, machine learning, and content management technologies, […]
TL;DR Summary: The Geographic Detection Challenge This is a detailed overview of a research paper on why it is a challenge for Search Engines and AI agents to detect the target market of your website. We wrote this after conducting extensive analysis on how search engines can detect the intended target market of web content
The Geographic Detection Challenge: Why Search Engines Struggle with Market Targeting Read More »
The same trusted expertise—now part of a unified global strategy solution. After nearly sixteen years as an independent consultancy, Back Azimuth Consulting has officially transitioned into its parent company, Bisan Digital, bringing its enterprise and international digital marketing expertise under one streamlined brand. Founded by global strategist Bill Hunt, Back Azimuth has long been a
Back Azimuth now fully integrated into Bisan Digital Read More »
