Calculating the Cost of Not Ranking The Cost of Not Ranking model was created over 25 years ago out of frustration with executives who only wanted to use paid search. Specifically, this to an F100 executive was only advertising-focused and did not want to spend money on SEO. At that time, they were paying around $500k […]
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Key Actions to Move the SEO Performance Needle The following is a quick recap of my PubCon Austin presentation detailing some key steps you can take to move the needle immediately. I often use many of these when starting a new project, waiting to get initial support from the development team, and/or finalizing paperwork with
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Benefits of Preferred Landing Page Management Let us start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page,” which is the URL that represents the page that you believe is the best page to be presented to a searcher based on the implied intent. Well, duh, isn’t that why we
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