I recently posted that I did not beleive Google was going to replace hreflang with AI as many International SEOs were suggesting. As part of my reasoning was the statement that neither Google nor multinational websites have enough incentives to solve the problem. Despite tremendous advances in artificial intelligence, machine learning, and content management technologies, […]
Introduction As we explored in our companion article, “The Geographic Detection Challenge,” search engines face significant difficulties determining which geographic market your content is targeting, particularly for websites serving multiple regions that share the same language. While hreflang implementation is essential, it’s only one component of a comprehensive geographic signaling strategy. This guide offers a
Implementing Strong Geographic Signals: A Practical Guide for International Websites Read More »
TL;DR Summary: The Geographic Detection Challenge This is a detailed overview of a research paper on why it is a challenge for Search Engines and AI agents to detect the target market of your website. We wrote this after conducting extensive analysis on how search engines can detect the intended target market of web content
The Geographic Detection Challenge: Why Search Engines Struggle with Market Targeting Read More »
There is a growing chorus in international SEO circles claiming that Google will soon utilize AI or some other form of automation to replace hreflang especially after Google’s recent ccTLD domain consolidation. On the surface, it sounds reasonable—why wouldn’t Google, armed with increasingly powerful machine learning tools, “just figure it out”? The answer: because there’s
Why Google Isn’t Racing to Replace Hreflang with AI – And Probably Never Will Read More »
Cross-market traffic cannibalization happens when a search engine displays a version of a website intended for one market in the search results of another market. For instance, a user in the UK searching for a product might be presented with the US version of a company’s website, despite the existence of a UK-specific page. This
Cross-Market Traffic Cannibalization Read More »
In my previous article, Maximizing Global Marketing Outcomes by Engaging in the Twin Engines of Performance, I outlined the key points from a comprehensive research focusing on international marketing agility and how Multinational Corporations (MNCs) that successfully integrate local market insights with marketing program standardization can reap numerous benefits. These advantages span operational efficiency and market
Applying the Twin Engines of Marketing Agility to Web Development at MNCs Read More »
This is my PubCon 2024 presentation on Minimizing the Challenges of Going Global. Video with Voice-over: 45 minutes with some additional commentary that was not in the session due to the session starting late. Overview of the session: I started with a mini rant that too many describe what market- or language-specific SEO is, such as international or
PubCon 2024 – Minimizing the Challenges of Going Global Read More »
