Keyword List Building – Start with What you do! This is a mini rant on a topic that has been bothering me lately. Yesterday I saw two new articles on keyword research from prominent “Celebrity SEO’s” and they talked about everything except making a list of what your business does. Now, this may be an […]
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Should you have a Keyword Czar? Keywords are the lifeblood of any search program. The more we process data in our application, the more I believe companies should spend far more time analyzing it than they do. I have talked about the chaos of the data, the different numbers between paid and organic, and the
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A more politically correct naming would be “Developing a Shared Keyword Strategy,” based on feedback from Center of Excellence clients as the mere mention of arbitration makes it sound defensive and punitive. Large organizations with multiple business units (BUs), verticals, and product segments run parallel paid and organic search efforts, often without coordination. This fragmented
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Benefits of Preferred Landing Page Management Let us start by defining what a PLP is… PLP is an acronym for “Preferred Landing Page,” which is the URL that represents the page that you believe is the best page to be presented to a searcher based on the implied intent. Well, duh, isn’t that why we
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