Maximize Global Marketing Outcomes by Engaging the Twin Engines of Performance

Strategic Thinking, Web Effectiveness / By

One of my favorite professors from my Global MBA program, Professor Simonin, and his colleagues were recently recognized by the American Marketing Association as 2023’s most significant contribution to the advancement of International Marketing Management for their research on performance gains when improving an organization’s International Marketing Agility. The research paper titled “Marketing Agility in Subsidiaries: Market Orientation […]

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Why Your Perfectly Implemented Hreflang is not working

Hreflang, Web Effectiveness / By

Updated November 26th, 2024, to add in the challenge of the user’s browser language settings on what is presented. Since my recent PubCon presentation, I have spoken with a dozen companies that had previously or recently implemented hreflang for their global sites, and it was not working as they hoped. They often referred to it as

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PLP Managment – Ensure the Correct Page Ranks

Leave a Comment / User Focused Marketing / By

The concept of PLP Monitoring or Preferred Landing Monitoring ensures that the page created and optimized to convert the best for a specific query, audience, market, or campaign is the highest page ranking. I developed this concept and applied it to the rank reporting scorecards for HP to overcome the problem of the many duplicate pages created

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Understanding the Root Causes of Failure

Leave a Comment / Process Improvement, Web Effectiveness / By

Understanding the Root Causes of Failure My father always encouraged me to understand why something happened, not just a problem. Unfortunately, many managers troubleshoot the problem rather than diagnose it to find the reasons (root causes) for the failures. To increase performance and efficiency, we must go beyond the simple problem or error and try

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PubCon 2024 – Minimizing the Challenges of Going Global

Leave a Comment / Conferences, International Marketing / By

This is my PubCon 2024 presentation on Minimizing the Challenges of Going Global. Video with Voice-over: 45 minutes with some additional commentary that was not in the session due to the session starting late. Overview of the session: I started with a mini rant that too many describe what market- or language-specific SEO is, such as international or

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Refocused on Global Web Effectiveness

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Refocused on Global Web Effectiveness For the past five years, I have primarily focused on managing hreflang management as a full-service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I really enjoy—solving problems and helping improve website effectiveness.  These past

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Are you the Authority of Your Topic Cluster?

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Are you the Authority of Your Topic Cluster? I have presented this concept several times at search marketing conferences over the past 20 years to understand the consumer’s voice, enabling clients to create significant new opportunities to capture missed opportunities. In this installment of “What is old is now new,” there is a lot of

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