The same trusted expertise—now part of a unified global strategy solution.
After nearly sixteen years as an independent consultancy, Back Azimuth Consulting has officially transitioned into its parent company, Bisan Digital, bringing its enterprise and international digital marketing expertise under one streamlined brand.
Founded by global strategist Bill Hunt, Back Azimuth has long been a leader in international digital marketing and website effectiveness strategy. This transition reflects our continued commitment to helping clients scale smarter, optimize performance across global markets, and build more effective digital ecosystems.
Why the Change?
This roll-up reflects our long-term strategy: to offer a unified, end-to-end approach to global digital strategy, website governance, and scalable web effectiveness. Under the Bisan Digital brand, we can deliver expanded support, greater innovation, and deeper integration across services—all while staying true to the problem-solving mindset that made Back Azimuth a leader in the first place.
Back Azimuth has continuously operated as part of the Bisan Digital family but as an independent brand. After the sale of Hreflang Builder in the summer of 2024, it made sense to consolidate our knowledge and focus on more strategic offerings.
At the same time, we’re continuing to expand our strategic capabilities through long-standing partnerships. Our sister brand, AJPR, remains a separate company with its brand and website. However, it now works more closely with Bisan Digital to offer clients a wider range of services, including Japanese Market Entry and various digital marketing solutions across Asia as part of a comprehensive web effectiveness and global expansion strategy.
