Bill Hunt

Back Azimuth now fully integrated into Bisan Digital

Thought Leadership / By

The same trusted expertise—now part of a unified global strategy solution. After nearly sixteen years as an independent consultancy, Back Azimuth Consulting has officially transitioned into its parent company, Bisan Digital, bringing its enterprise and international digital marketing expertise under one streamlined brand. Founded by global strategist Bill Hunt, Back Azimuth has long been a […]

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Understanding the Root Causes of Failure

Leave a Comment / Process Improvement, Web Effectiveness / By

Understanding the Root Causes of Failure My father always encouraged me to understand why something happened, not just a problem. Unfortunately, many managers troubleshoot the problem rather than diagnose it to find the reasons (root causes) for the failures. To increase performance and efficiency, we must go beyond the simple problem or error and try

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PubCon 2024 – Minimizing the Challenges of Going Global

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This is my PubCon 2024 presentation on Minimizing the Challenges of Going Global. Video with Voice-over: 45 minutes with some additional commentary that was not in the session due to the session starting late. Overview of the session: I started with a mini rant that too many describe what market- or language-specific SEO is, such as international or

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Refocused on Global Web Effectiveness

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Refocused on Global Web Effectiveness For the past five years, I have primarily focused on managing hreflang management as a full-service and creating a world-class SAAS solution with Hreflang Builder. Now that I have sold Hreflang Builder, I want to return to doing the work that I really enjoy—solving problems and helping improve website effectiveness.  These past

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Are you the Authority of Your Topic Cluster?

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Are you the Authority of Your Topic Cluster? I have presented this concept several times at search marketing conferences over the past 20 years to understand the consumer’s voice, enabling clients to create significant new opportunities to capture missed opportunities. In this installment of “What is old is now new,” there is a lot of

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Does the Cost of Not Ranking get your CFO’s Attention?

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Does the Cost of Not Ranking get your CFO’s Attention? One of my biggest frustrations is senior management’s apparent lack of interest in Search Marketing, specifically SEO. For many companies, visits from search engines drive the vast majority of the traffic to their sites. While it is easy to say they don’t care or that

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